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  • Dartlet to Present at the 2016 AMA Conference

    Posted On December 6, 2016 By Jorie Antuma

    One of the Higher Education’s most attended national conferences welcomes Dartlet and Co-founder Tyler Borders to speak this December in Orlando. Alongside J.J. Boehm, Director of Media Relations at Saginaw Valley State University (SVSU), Tyler will present on the topic “Build Your Identity From Within” describing a groundbreaking case study of the work and change […]

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  • President McFadden’s “Who are you?” in Trusteeship Mag

    Posted On November 21, 2016 By

    Dartlet received a 6-page feature in Trusteeship magazine about our institutional identity model, written by Manchester University President Dave McFadden. The “takeaways” noted are these: Institutional identity is what differentiates a college or university from its competitors. Based on mission and personality, it allows you to tell a story based on what matters to students […]

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  • Dartlet Creates Samford’s New Identity

    Posted On November 14, 2016 By Jorie Antuma

    Following an extensive personality research phase, we partnered with Samford to reimagine their decades-old athletic and academic marks. As always, this creative phase included large doses of stakeholder and market research. Initial project motivations: Concern around the personality alignment of both academic and athletic marks. Desired cohesion between academic and athletic identities. Needed visual distinction for the bulldog—old […]

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