• Motivated Unity

    Posted On June 23, 2017 By Dave Viggiano In Client Strategy, Identity Work, Leadership, Philosophy, Sticky

    Last week, much of the Dartlet team came together in Tri-Cities, Washington for meetings and training.  With a dispersed work force located in areas across the country, it’s not often that we come together in this way, so it was an incredibly valuable and wonderful time. I started at Dartlet on the first Monday of […]

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  • Dartlet Creates Samford’s New Identity

    Posted On November 14, 2016 By Jorie Antuma In Client Strategy, Client Success, Identity Work, Sticky

    Following an extensive personality research phase, we partnered with Samford to reimagine their decades-old athletic and academic marks. As always, this creative phase included large doses of stakeholder and market research. Initial project motivations: Concern around the personality alignment of both academic and athletic marks. Desired cohesion between academic and athletic identities. Needed visual distinction for the bulldog—old […]

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