• President McFadden’s “Who are you?” in Trusteeship Mag

    Posted On November 21, 2016 By

    Dartlet received a 6-page feature in Trusteeship magazine about our institutional identity model, written by Manchester University President Dave McFadden. The “takeaways” noted are these: Institutional identity is what differentiates a college or university from its competitors. Based on mission and personality, it allows you to tell a story based on what matters to students […]

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  • Dartlet Creates Samford’s New Identity

    Posted On November 14, 2016 By Jorie Antuma

    Following an extensive personality research phase, we partnered with Samford to reimagine their decades-old athletic and academic marks. As always, this creative phase included large doses of stakeholder and market research. Initial project motivations: Concern around the personality alignment of both academic and athletic marks. Desired cohesion between academic and athletic identities. Needed visual distinction for the bulldog—old […]

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