Marketing Innovation Just Got Smarter. Announcing Carnegie Dartlet. Learn More
  • Dartlet to Set Sail for Wales

    Posted On February 14, 2017 By Tyler Borders

    Dartlet (International?) is thrilled to announce its maiden voyage across the Atlantic to introduce our communication science to the United Kingdom. After a global search resulting in 9 semi-finalists, our award was recently confirmed. While we won’t disclose the details of the project for now, the location has all the makings of a Harry Potter movie as our team braves […]

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  • Resolving for Resonance: Carnegie Conference 2017

    Posted On February 1, 2017 By Dartlet

    In today’s world of enrollment challenges and competitive pressures, having a great data management and storytelling platform is the minimum. To get ahead and stay ahead, marketing and enrollment leaders need to resolve their strategy for resonance—the opportunity space between “who” their institution is, what their competition is doing, and what the market perceives about […]

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  • Dartlet to Present at the 2016 AMA Conference

    Posted On December 6, 2016 By Jorie Antuma

    One of the Higher Education’s most attended national conferences welcomes Dartlet and Co-founder Tyler Borders to speak this December in Orlando. Alongside J.J. Boehm, Director of Media Relations at Saginaw Valley State University (SVSU), Tyler will present on the topic “Build Your Identity From Within” describing a groundbreaking case study of the work and change […]

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  • President McFadden’s “Who are you?” in Trusteeship Mag

    Posted On November 21, 2016 By

    Dartlet received a 6-page feature in Trusteeship magazine about our institutional identity model, written by Manchester University President Dave McFadden. The “takeaways” noted are these: Institutional identity is what differentiates a college or university from its competitors. Based on mission and personality, it allows you to tell a story based on what matters to students […]

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