Method

Put frankly,
the most innovative
strategic method
in existence.

  • ROOTED IN SCIENCE
  • BUILT FROM SCRATCH
  • PERFECTED FOR YEARS
  • CHANGING THE GAME

Know thyself.

APPLYING PRINCIPLES OF PSYCHOLOGY

Our pioneering research methods crystallize the human DNA of your organization as the catalyst for all decision-making. There is incredible breakthrough in this insight.

First and foremost, we are researchers, strategists, and thinkers. We are also top-shelf creatives and communicators–uniquely armed with objective insight. In our view, this is the only responsible way to create.

7,776 unique combinations
of human personality

DO YOU KNOW WHO YOUR ORGANIZATION IS?
CAN YOU CLEARLY DEFINE ITS PERSONALITY?
IF YOU CANNOT, HOW WILL ANYONE ELSE?

ENTERPRISE-WIDE

IDENTITY DEFINITION

How do we do it?

Well, we’re not about to air the granular details of our intellectual property on the internet, but we’ll give you the big picture.
In order to effect real, lasting change for the long haul, an organization must clearly understand itself. Only then can it truly communicate effectively inside and out. It’s no different than your own view of yourself. You know who you are, right? You have a sense of what you’re all about, what you believe, how you fit in this great big world. “Just be yourself” your parents taught you. That’s good advice. In fact, defining your core sense of self is one of the most important facets of life.

We developed a brilliant, data-driven way to achieve this for entire organizations
and focus the entire communication flow as a result.

Unified Research Thesis

Everything we ask, evaluate, and recommend is consistently linked to a unified thesis. Archetype theory was first voiced by the exceptional minds of Plato and Carl Jung, and we extrapolated, innovated, perfected it to create an original, singular human personality science. This driving force—the definition of “Self”— has been globally transformative, empowering companies, organizations, and institutions to redefine how they communicate.

Singular human identity is the glue for all strategy.

Community-Built Consensus

Our interactive methods require stakeholder participation in the hundreds and thousands. Live, interactive, collaborative input is collected from unprecedented facilitation tools and techniques that invite dialogue. This is a ground-up approach that builds consensus through involving the whole community—both local and remote.

Involve your community! Gain a shared perspective.

Layers of Data Analysis

We are not interested in surveying a handful of executives, circulating ideas in a closed room, and creating expensive campaigns that rely on subjective gut instincts. We do not stake our livelihoods on opinions. And frankly, neither should you.

Two distinct live workshop models with more than ten frameworks, repeated at least a dozen times over four days. That is just our base layer of data. Add deep-drive investigations into diverse competitors, and over 600 voices from the unbiased market.

Custom Online Software

We live in a global marketplace, and you must be able to reach your key stakeholders afar and abroad. Dartlet’s custom-built online software allows organizations to include thousands more voices in the process, to continue to build adoption, momentum, and clarity.

Include your remote stakeholders!

WORKSHOPS. NOT FOCUS GROUPS.

WE FLIPPED STATUS QUO RESEARCH ON ITS HEAD.

Dartlet delivers its groundbreaking research and strategy method using equally original tactics.

We don’t run focus groups; we run collaborative, integrated workshops. When it comes to discovering the most important answers and insights, this shift in approach is revolutionary. We built our workshop model through a decade of refinement, in order to breed consensus and gain complex, layered data efficiently. Say goodbye to stale research methods.

50 people in one room engaged in rich, targeted conversation. Beats 6 people sitting at a table awkwardly any day.

INTERACTIVE WORKSHOP

  • High-volume, mass consensus.
  • Centralized research thesis and custom tools.
  • Interactive, collaborative, team participation.
  • Interpersonal group dialogue.
  • Fun, motivating, and momentum-building.
  • Exponential data collection.
  • Insight-driven.

FOCUS GROUP

  • Low volume, individual opinion.
  • Generalized, typical question sets.
  • Single-voice moderation.
  • Individual-to-proctor monologue.
  • Sterile, factual, and limited.
  • Linear data collection.
  • Information-driven.

Breakthrough starts now. Your move.