Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Abilene Christian University Case Study
Abilene Christian University Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our Partnerships.

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Our Events.

Date/Time Event
May 6, 2024
One Size Doesn't Fit All: Crafting Customized Student Search Strategies
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Jun 20, 2024 - Jun 21, 2024
Slate Summit 2024
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Jul 23, 2024
Slate Tiny Trainings | In the Page of Enlightenment: Slate Hosted Application Pages
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Our News + Insights.

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Carnegie News | Apr 30
Higher education marketing and enrollment strategy leader Carnegie announced today a pioneering partnership with Technolutions to deliver Carnegie’s Student Search exclusively through Slate. Carnegie now offers two options for campaign delivery: In a client's Slate instance or a custom-built, Carnegie-hosted Slate instance. Carnegie’s Student Search solution is now accessible to all higher education institutions, regardless of the campus’ CRM of choice.
Digital Marketing | Apr 25
Excel spreadsheets formatted to turn from green to red as deadlines approached. Online project management tools. One really big whiteboard. There are many kinds of blog editorial calendars. Having one is critical to an effective content strategy plan, but there’s no one-size-fits-all.
Student Search | Apr 18
The landscape of higher education is undergoing profound changes. At a time like this, adapting our processes is key, and we’re taking it one step further by offering a new philosophy for Student Search.
Signature Creative | Apr 17
You can also recycle your old content and turn it into something fresh and new. Recycling, just like in real life, can help you save time, money, and resources. With a little planning and some creative thinking, you can quickly and strategically breathe new life into existing stories and content, helping you achieve your goals, drive growth, and connect with new audiences.
Brand Strategy | Apr 11
In the realm of higher education, the art of brand activation goes well beyond marketing. It is the dynamic process of breathing life into the brand, transforming institutional values and visions into lived experiences and tangible outcomes.
Digital Marketing | Apr 09
As a higher-ed marketer, you want to make data-driven decisions to maximize the results of your marketing efforts. However, when it comes to tracking the effectiveness of your Search Engine Optimization (SEO) strategy, it can be intimidating to know where to begin. What data is most valuable to your institution and its goals? What metrics and key performance indicators (KPIs) should you be monitoring?
Integrated Research | Apr 08
March Madness isn’t just about the excitement of buzzer-beaters and underdog victories; it’s also a stage where colleges and universities can shine or fade in the eyes of the public.
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Digital Marketing | Apr 05
Carnegie is proud to announce that our talented partners have achieved extraordinary success at the 39th Annual Educational Advertising Awards.
Brand Strategy | Mar 25
Looking to enhance your institution’s brand strategy? Whether you're starting from scratch or want to refresh your current approach, our Brand Strategy Toolkit is your essential guide.
Enrollment Strategy | Mar 21
Data tells us things we can’t always see—both in communities close to us and those far away. For colleges recruiting students, this kind of demographic data is an invaluable resource.
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Carnegie announces the acquisition of Fire Engine RED's Student Search service.

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