by Dartlet

In today’s world of enrollment challenges and competitive pressures, having a great data management and storytelling platform is the minimum. To get ahead and stay ahead, marketing and enrollment leaders need to resolve their strategy for resonance—the opportunity space between “who” their institution is, what their competition is doing, and what the market perceives about them.

Scott Ochander will be speaking on the techniques and ideas behind defining and projecting authentic institutional personality, creating opportunities to separate an institution from the competitive herd, and identifying the market perceptions of an institution with prospective students and stakeholders. The institutional story’s optimal balance and winning combination of personality and position will become the soundtrack to its success.

Carnegie Conference
Orlando, FL
February 2017