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  • Dartlet Creates Samford’s New Identity

    Posted On November 14, 2016 By Jorie Antuma

    Following an extensive personality research phase, we partnered with Samford to reimagine their decades-old athletic and academic marks. As always, this creative phase included large doses of stakeholder and market research. Initial project motivations: Concern around the personality alignment of both academic and athletic marks. Desired cohesion between academic and athletic identities. Needed visual distinction for the bulldog—old […]

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